Everyday, we are inundated with adverts promoting skin-care products promising to ‘transform’ us or ‘correct’ our skin, as if our natural state is a mistake to run away from as quickly as possible. Treatments for acne-prone skin are advertised alongside models without a single blemish or mark upon their skin, creating the illusion that a certain cream or face wash will completely change the natural basis of your skin. It is ingrained in us that any deviation from ‘perfect’ skin must be relentlessly pursued and hidden from public sight, pouring shame on those of us who dare to feel comfortable in our own skin.
The expressed aim of skin-care brands is to cultivate a culture of perfection in which everyone strives to become an ‘ideal’, regardless of the fact that they have to airbrush models until they look like wax work figures to convey this ‘ideal’ image in their ad campaigns. The vast majority of such products are crammed full of chemicals such as sulfates and parabens, in addition to other chemicals that I cannot spell let alone pronounce. Then we are commonly expected to pay irrationally high prices for the pleasure of possessing these products so that we can smear these chemicals across our face as we chase skin-perfection with ever increasing desperation.
For me, years of longing for my acne to clear and my numerous trials of consistently failing skin-care products has left me very skeptical and resentful of the beauty industry (maybe you can tell!). In my opinion, the narrative around skin-care should focus on nourishment rather than perfection. We should focus on taking care of and protecting our skin which will be ours to the day we die rather than damaging it in the pursuit of perfection at any cost. Our bodies and skin are things to be cherished and appreciated rather than scorned and hated. Yes, skin problems can be painful and annoying to deal with but they are not the sum of who we are and do not warrant us feeling worthless and ashamed. Caring for ourselves rather than constantly criticising is innumerably more rewarding.
‘It is amazing how complete is the delusion that beauty is goodness.’ – Leo Tolstoy
‘Beauty is a radiance that originates from within and comes from inner security and strong character.’ – Jane Seymour